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Reach and re-engage customers

Marketing Tools

Once you're set up with the basics, learn how to send emails and SMS, build marketing automations, manage integrations, and grow your audience.

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Module 1

Curriculum

Once you're set up with the basics, learn how to send emails and SMS, build marketing automations, manage integrations, and grow your audience.

  1. Lesson 1 How to Customize Your Business Display Name Your business display name appears throughout Zipper — in emails, the customer app, notifications, and more. Here's how to update it.
  2. Lesson 2 How to Add Google Analytics or Ad Tracking Tags Learn how to add Google Analytics, Google Ads conversion tracking, or other tracking tags to your Zipper website using Advanced Settings.
  3. Lesson 3 How to Connect Facebook Pages Learn how to connect your Facebook Pages to Zipper so you can publish social media content directly to Facebook. Once connected, you can publish content library items and schedule posts.
  4. Lesson 4 How to Connect Instagram Learn how to connect your Instagram account to Zipper so you can publish social media content directly to Instagram. Once connected, you can publish content library items and schedule posts.
  5. Lesson 5 How to Connect Google Business Learn how to connect your Google Business listings to Zipper so you can import reviews and manage your Google Business presence. Once connected, you can import reviews and access Google Business data.
  6. Lesson 6 How to Connect Twilio for SMS Sending Learn how to connect Twilio integration to enable SMS sending capabilities. Twilio integration is required to send SMS messages to your contact lists.
  7. Lesson 7 How to Create a Contact List Learn how to create contact lists for email and SMS marketing. Contact lists help you organize your audience and target specific groups for campaigns.
  8. Lesson 8 How Email Subscribing and Unsubscribing Works Zipper includes built-in email subscription management to help you stay compliant with email regulations and respect your customers' preferences. This article explains how subscribing and unsubscribing works for both you and your customers.
  9. Lesson 9 How to Create an Email Campaign Learn how to create and send email campaigns to your contact lists or individual customers. Email campaigns help you communicate with customers, promote events, share updates, and drive engagement. You can track opens, clicks, and engagement metrics.
  10. Lesson 10 How to Test an Email Before Sending Learn how to send test emails to verify how your email campaigns look before sending to your full contact list. Testing helps ensure emails display correctly and look professional.
  11. Lesson 11 How to Email Your Entire Customer & Lead Base at Once Send a broadcast email to all your customers and leads in one campaign.
  12. Lesson 12 How to Create an SMS Campaign Learn how to create and send SMS campaigns to your contact lists or individual customers. SMS campaigns help you communicate directly with customers via text messages.
  13. Lesson 13 How to Test an SMS Message Before Sending Learn how to send test SMS messages to verify how your SMS campaigns look before sending to your full contact list. Testing helps ensure messages are formatted correctly and within character limits.
  14. Lesson 14 Automation Emails Overview: What's Available Zipper's automation builder lets you set up workflows that send emails, texts, and notifications automatically based on customer actions or time-based triggers. Here's a full reference of what's available.
  15. Lesson 15 How to Set Up Custom Appointment and Class Reminder Emails Configure when reminder emails send, what they say, and (for classes) apply them per class type.
  16. Lesson 16 How to Set Up SMS Notifications for Appointments Booked Get a text message (or send one to customers) when an appointment is scheduled.
  17. Lesson 17 How to Set Up a Birthday Offer Automation Send a personalized birthday message — with or without a special offer — to customers automatically on or before their birthday.
  18. Lesson 18 How to Set Up a Win-Back Automation Re-engage customers who haven't attended or purchased in a while with an automated email or SMS offer.
  19. Lesson 19 How to Import Reviews from Google Learn how to import customer reviews from Google Business into your Zipper account. Imported reviews can be published on your website to showcase customer feedback and build trust.
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