Meet our team

About our team

As triathletes ourselves, we saw firsthand how much of a challenge it was for our coaches to manage and run their businesses. And when time is money, literally, they were wasting hours each week on tedious tasks, like manually sending out payment requests, trying to improve their websites, and managing their athletes' notes in a spreadsheet. We felt there had to be a better way.

We believe that starting, managing, and growing your own business should be simple and affordable.

We're building products to help people in the business of helping others improve - like sports coaches, dietitians and nutritionists, strength trainers, physical therapists, tutors, therapists, and more - spend more time with clients.

  • Chris Alto

    CEO / Co-founder

  • Kerry Ritter

    CTO / Co-founder

  • Andrew Donofrio

    COO / Co-founder

Get in touch

Want to get in touch about career opportunities? Send us an email at