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Email & SMS Marketing

Client communication made easy.

Branded email and SMS campaigns sent from your own domain. Build segments straight from your roster, send a test before you launch, schedule for the right moment, and watch opens, clicks, and replies roll in.

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  • ✓ Email and SMS in one place
  • ✓ Auto-segmented from your roster
  • ✓ Verified sender for inbox delivery
Email + SMS

Two channels, one workflow

A monthly newsletter goes out as email. A "class starting in 30 minutes" reminder goes out as SMS. Same contact lists, same scheduler, same tracking — pick the channel per campaign and send.

  • Email — branded HTML campaigns from your own domain.
  • SMS — through your Twilio integration with delivery tracking.
  • One-off blasts — email a single class's registrants in one click.
ChannelActive
Email
HTML · attachments · tracking
SMS
160 char · Twilio · opt-out
Senderstudio@sagepilates.com
Reply-tohello@sagepilates.com
Twilio number+1 (555) 010-2210
Lists & segments

Lists that build themselves

Segments are built from your roster — active members, unlimited-tier holders, lapsed members, lead-form submitters. They update automatically as members join, upgrade, or fall off, so the next campaign always goes to the right people without an export-import dance.

  • Auto-built from membership status, tags, or behavior.
  • CSV imports when you bring in a list from elsewhere.
  • Filter by subscription status — never send to unsubscribers.
Contact lists+ New list
All active members
412 contacts
Auto
Unlimited tier
187 contacts
Auto
Class-pack holders
96 contacts
Auto
Lapsed (60 days)
38 contacts
Auto
Intro-pass leads
54 contacts
CSV
Deliverability

Send from your own domain

Verified senders use your domain (studio@yourstudio.com) with the right DNS records, so inboxes trust you and campaigns land where they should. Unverified senders go through shared infrastructure that's more likely to end up in spam.

  • Verified senders with SPF/DKIM walkthrough.
  • Reply-to address separate from the sender.
  • One-click unsubscribe link in every email — required for compliance.
Verified senders2 verified
studio@sagepilates.com
SPF · DKIM · DMARC verified
Default
hello@sagepilates.com
SPF · DKIM verified
Reply-to
events@sagepilates.com
Awaiting DNS verification
Pending
Test & schedule

Test it. Schedule it. Send.

Send a test to your own inbox or phone. Check it on desktop, on mobile, click every link. When it's right, send now or schedule for later — useful for monthly newsletters timed to a Sunday evening or class registration emails timed to the moment registration opens.

  • One-click test to any address or phone.
  • Schedule for a specific date and time, in your studio's timezone.
  • Send-now with a queue that handles thousands of recipients.
Send options
Send test
Preview to your inbox before launch
Schedule
Sun, May 11 · 6:00 PM PT
Send now
412 recipients · queued instantly
Tracking

Opens, clicks, replies — all in the same view

Every campaign tracks delivery, opens, clicks, bounces, and unsubscribes per recipient. Click data is more reliable than opens (some inboxes block tracking pixels), so the dashboard surfaces both with the click number highlighted.

  • Per-recipient opens and clicks.
  • Bounce tracking with hard/soft classification.
  • Unsubscribe handling — instantly removed across every list.
May newsletter
Sent 2 days ago · 412 recipients
Sent
412
Sent
247
Opens · 60%
73
Clicks · 18%
2
Unsubs
Open rate
60%
Click rate
18%
Automation triggers

Send on the right event, not on a calendar

Some emails should fire at a specific moment — when a lead form is submitted, when a member books their first class, when a class pack runs out. Wire those into Zipper Automations once and the right email lands at the right moment, forever.

  • 7 trigger types — forms, events, registrations, products, leads, and more.
  • Delays and time-relative sends — "3 days after first class."
  • Run-once — never sends a welcome email twice.
Welcome seriesActive
Trigger
New customer joins roster
Action · immediate
Send: "Welcome to Sage Pilates"
Action · 3 days after
Send: "Book your first class"
Action · 7 days after
SMS: "How was your first week?"
Why Zipper

All of it. In one place. Built for studios.

Lists, sends, and tracking connect to your roster, automations, and reporting — so every email is informed by what's actually happening in your studio.

Tied to your roster
Lists update as members join, upgrade, or lapse — no exporting and re-importing every time you want to send.
Triggered by what matters
Wire emails into Automations and the right note lands the moment a member needs it.
One platform, one bill
Booking, payments, marketing, and CRM under a single subscription — no integrations to babysit.

Common questions

Can I send both email and SMS from Zipper?
Yes. Email is built in. SMS is sent through a Twilio integration you connect once. The contact lists, scheduling, tracking, and automation triggers are the same — pick the channel per campaign.
How do contact lists work?
Build lists from your roster (active members, lapsed members, intro-pass holders), tag-based segments, or CSV imports. Lists update automatically as members join or change status — no exporting and re-importing every time you want to send.
Can I segment by behavior or membership?
Yes. Active vs. unsubscribed, members on a specific membership tier, holders of a particular class pack, customers tagged a certain way, or anyone who registered for a specific class. Combine filters to build the segment you actually want.
How do I avoid landing in spam?
Set up a verified sender from your own domain — Zipper walks you through SPF/DKIM and the verification email. Verified senders get reliable inbox delivery; unverified senders fall back to shared infrastructure that's more likely to get filtered.
Can I test an email before sending?
Yes. Send a test to your own inbox, check it on desktop and mobile, click every link, and confirm it looks right before pushing send to your full list. Same for SMS — preview to your own phone.
What can I track after a campaign sends?
Opens, clicks, delivery status, bounces, and unsubscribes per recipient. Click-through is more reliable than opens because some inboxes block tracking pixels — the dashboard surfaces both side-by-side.
Can I schedule emails for later?
Yes. Hit Schedule, pick a date and time, and the campaign queues up. Useful for promo announcements timed to weekends, monthly newsletters, or class registration windows that open at a specific hour.
Can I trigger emails from automations?
Yes. Combine Marketing with Automations — when a lead form is submitted, when a member books their first class, when someone misses 3 weeks — fire an email or SMS automatically without manually building campaigns each time.
How does unsubscribe work?
Every email includes a one-click unsubscribe link. When a recipient unsubscribes, they're removed from email sends across every list immediately. Required for CAN-SPAM compliance — and for staying out of spam folders.
Can I email all registrants of a single class?
Yes. From the class registration screen, click Email Registrants, write a one-off note ("running 5 minutes late," "bring a towel"), and send. Useful for last-minute studio updates without building a list.

See email and SMS built for your studio

A 30-minute walkthrough is the fastest way to see what your campaigns will look like.

Book a Demo