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How to Add Google Analytics or Ad Tracking Tags

Learn how to add Google Analytics, Google Ads conversion tracking, or other tracking tags to your Zipper website using Advanced Settings.

How to Add Google Analytics or Ad Tracking Tags

If you’re running Google Ads or want to track website analytics with Google Analytics, you’ll need to add a tracking tag to your site. This article shows you how.

Before You Begin

You’ll need your tracking tag code from Google. This is usually a JavaScript snippet that looks like:

<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'G-XXXXXXXXXX');
</script>

Steps to Add Your Tracking Tag

Step 1: Go to Site Settings

  1. Go to Sites in the left sidebar
  2. Select your site
  3. Look for Settings or Advanced Settings

Step 2: Find the Tracking Code Section

  1. Look for a section called “Advanced Settings”, “Custom Code”, or “Head Scripts”
  2. This is where you can add code that will be inserted into your site’s <head> section

Step 3: Add Your Tag

  1. Paste your Google tracking tag code into the appropriate field
  2. Make sure you paste the complete code snippet
  3. Save your changes

Step 4: Publish Your Site

  1. After adding the tag, publish your site
  2. The tracking code will be active on all pages

Verifying Your Tag Works

For Google Analytics:

  1. Go to your Google Analytics account
  2. Navigate to Real-time reports
  3. Visit your website in another tab
  4. You should see yourself as an active user

For Google Ads:

  1. Go to your Google Ads account
  2. Find the conversion action you set up
  3. Check the status - it should show “Recording conversions” or similar
  4. Note: It may take a few hours for Google to verify the tag

Common Tags You Might Add

  • Google Analytics (GA4): Website traffic and behavior analytics
  • Google Ads Conversion Tracking: Track when ad clicks lead to actions
  • Facebook Pixel: Track conversions from Facebook ads
  • Other Analytics Tools: Hotjar, Clarity, etc.

Troubleshooting

Tag not working?

  • Make sure you published your site after adding the tag
  • Clear your browser cache and check again
  • Verify the tag code is complete and correctly copied

Getting errors?

  • Check for any typos in the tag ID
  • Make sure the code wasn’t accidentally modified when pasting