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Fitness Studio CRM Software

Fitness studio CRM software that finally fits.

Fitness studio CRM software with one profile per customer — every booking, payment, email, and note in one place. A drag-and-drop lead board for your sales pipeline. Tags, segments, family accounts, and the metrics that matter to your studio — without an enterprise CRM's overhead.

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  • ✓ Full customer activity history
  • ✓ Drag-and-drop lead pipeline
  • ✓ Family accounts and shared memberships
Customer roster

One profile, the whole story

Every customer has a single profile that pulls together every booking, every payment, every email opened, every form submitted, every note left by every instructor. The whole story is in one place — no clicking between five systems to figure out who somebody is.

  • Activity timeline with every interaction in chronological order.
  • Active memberships and packs with credit balances.
  • Notes & pins visible to every staff member.
C
Cara Hill
Member since Mar 2024
VIP
ActivityMembershipsNotes
✓
Booked Power Reformer
Tomorrow 6:00 AM · Riverside
$
Renewed Unlimited membership
$229 · 3 days ago
✉
Opened "May newsletter"
5 days ago
★
100th class · auto-tagged Loyal
2 weeks ago
Lead pipeline

Drag leads through your funnel

New leads from your website, walk-ins, and referrals all land in one Kanban board. Drag between columns as they progress; click any card for the lead detail view. When a lead converts, the system links them to their customer record automatically.

  • Kanban view with drag-to-stage progression.
  • Auto-link to customer on conversion.
  • Source tracking — see which channels actually convert.
Lead detail · Avery RaoQualified
SourceWebsite lead form
OwnerRiley Chen · sales
Created3 days ago
Last activityReplied to email · 2h ago
New
Contacted
Qualified
Converted
Tags & segments

Tag once, segment everywhere

Apply tags to customers — VIP, founding member, corporate, partner-of-staff, anything you track. Every tag becomes a filter for marketing, automations, and reporting. A "Reformer regular" segment can get a different email than a "Yoga only" segment without anyone moving them by hand.

  • Manual or auto-applied tags from automation actions.
  • Combine tags for finer segmentation.
  • Bulk tagging from the customer list.
Cara Hill · tags5 applied
VIPFounding memberReformer regularCorporate · AcmeWrist injury + Add tag
Segments using these tags
VIP newsletter recipients
VIP + Active member · 87 contacts
Reformer regulars promo
Reformer regular · 124 contacts
Profile metrics

The metrics that matter to your studio

Pick which metrics show on every customer profile — classes this month, lifetime spend, favorite class, last visit, retention score. Customize per organization so your front desk sees what they actually need to say something useful when a member walks in.

  • 6+ metrics visible on every profile by default.
  • Custom-defined metrics per studio.
  • Realtime values from booking and payment data.
Profile metricsCustomizable
2 yr 3 mo
Member since
14
Classes this mo
$2,418
Lifetime spend
Yesterday
Last visit
Power Reformer
Favorite class
Mara Lin
Top instructor
Family accounts

One guardian. Everyone in the family.

For parents managing kids, partners sharing a membership, or any other multi-person household setup. Link accounts together, share memberships and packs, and let one logged-in guardian book and pay on behalf of the whole family.

  • Link adults and children with per-relationship permissions.
  • Shared memberships and packs across family members.
  • Consolidated history for the guardian to review.
Hill family3 members
C
Cara Hill
Guardian · Account holder
Adult
J
Jonah Hill
Child · age 9
Linked
I
Ivy Hill
Child · age 7
Linked
✓ Family 10-Pack shared across all 3 · 7 credits remaining
Why Zipper

All of it. In one place. Built for studios.

CRM data drives marketing, automations, and reporting — every tag, every stage, every note connects to the rest of your studio.

Built for studios
Memberships, packs, family accounts — the things studios actually track, not generic CRM concepts.
Drives the rest of Zipper
Tags become marketing segments, lead stages fire automations, and notes follow members across every touchpoint.
One platform, one bill
CRM lives alongside booking, payments, and marketing — no fifth tool to pay for and sync.

Common questions

What does the CRM track per customer?
Every booking, every payment, every membership change, every email opened, every form submitted — plus profile metrics you choose (membership status, lifetime spend, favorite class, last visit). One profile, full picture.
Where do leads come from?
Lead forms on your website, manual entry from front desk, integrations from external sources, or imports from CSV. All landing in the same Lead Board.
How does the lead pipeline work?
Kanban-style board with workflow stages — New, Contacted, Qualified, Converted, or any custom stages you define. Drag a lead between columns or click to update from the detail view.
Can I customize the workflow stages?
Yes. Add, rename, reorder, or remove stages to match your sales process. Some studios run a 3-stage funnel; others run 7 stages with a probation period for new members.
Can I tag customers?
Yes. Apply any tag — VIP, founding member, corporate account, lapsed, partner-of-staff. Filter every list, segment, automation, and report by tag combinations.
Can I add notes to a customer?
Yes. Free-form notes on every profile, with timestamps and the staff member who wrote them. Pin notes (e.g. "wrist injury — modify Reformer") so they're visible to whoever serves the customer next.
Can I see when a customer became a lead and how they converted?
Yes. The activity timeline shows lead source, every stage move, the moment they bought their first product, and every interaction since — useful for understanding what your funnel actually does.
Can I customize what shows up on the customer profile?
Yes. Pick which metrics matter to your studio — last visit, classes this month, favorite instructor, retention score — and they show on every profile by default.
Can a parent manage a child's account?
Yes. Family accounts let one logged-in guardian manage multiple children — book classes for them, share memberships, view consolidated history. Per-relationship permissions.
Does the CRM connect to my marketing?
Yes. CRM tags drive marketing segments, automation triggers, and lead-pipeline transitions. A lead moving to "Qualified" can fire an email; a customer tagged "VIP" can get a different campaign.

See the CRM built for your studio

A 30-minute walkthrough is the fastest way to see how this fits your roster.

Book a Demo