Pricing
Fitness and wellness management software that helps you grow
No contracts. We want to earn your business every month. Reach out for a demo and 14-day free trial setup.
- Month-to-month billing
- Save 15% paying annually
Starter
$139 /month
For solo instructors with under 100 members.
Pay annually and save 15%.
Get Started Now- Class, appointment, and event management
- CRM
- Basic branded website
- Branded booking app
- 1% platform fee on payments
- Up to 100 members
- Forms / Waivers
- Parent / child relationships
- 1 user account
- Newsletters
- SMS and email automation
- Email support with 24-hour response
Most Popular Studio
$299 /month
For multi-instructor studios up to 300 members.
Pay annually and save 15%.
Get Started Now- Class, appointment, and event management
- CRM
- Branded booking app
- Custom-branded website
- 0% platform fee on payments
- Up to 300 members
- Forms / Waivers
- Substitution management
- 10 staff accounts
- Email and SMS automation
- Email & text support
Growth
$499 /month
For established studios with multiple locations.
Pay annually and save 15%.
Get Started Now- Class, appointment, and event management
- CRM
- Branded booking app
- Custom-branded website
- 0% platform fee on payments
- Unlimited active members
- Forms / Waivers
- Substitution management
- Unlimited staff accounts
- Up to 2 locations included — additional locations +$129/mo
- Email and SMS automation
- Premium support and onboarding
- API access with OpenAPI specifications
Compare plans
Every feature, line by line
| Feature | Starter $139/month | Studio $299/month | Growth $499/month |
|---|---|---|---|
| Scheduling & booking | |||
| Class management | ✓ | ✓ | ✓ |
| Appointment management (privates & semis) | ✓ | ✓ | ✓ |
| Event management | ✓ | ✓ | ✓ |
| Program / multi-day event management | ✓ | ✓ | ✓ |
| Online booking and payments | ✓ | ✓ | ✓ |
| Waitlist management | ✓ | ✓ | ✓ |
| Guest & family booking | ✓ | ✓ | ✓ |
| Branded app | ✓ | ✓ | ✓ |
| Substitution management | — | ✓ | ✓ |
| Guest / one-time checkout | ✓ | ✓ | ✓ |
| Spot booking (coming soon) | ✓ | ✓ | ✓ |
| Website & branding | |||
| Custom-branded website | Basic | ✓ | ✓ |
| Branded booking app | ✓ | ✓ | ✓ |
| SEO optimization | ✓ | ✓ | ✓ |
| Custom domain support | ✓ | ✓ | ✓ |
| Hosting, security, SSL | ✓ | ✓ | ✓ |
| AI-powered page and blog creation | ✓ | ✓ | ✓ |
| CRM & client management | |||
| Client CRM | ✓ | ✓ | ✓ |
| Forms & waivers | ✓ | ✓ | ✓ |
| Parent / child relationships | ✓ | ✓ | ✓ |
| Platform fee on payments | 1% | 0% | 0% |
| Tags and segmentation | ✓ | ✓ | ✓ |
| Staff accounts | 1 | 10 | Unlimited |
| Payments & commerce | |||
| Stripe integration | ✓ | ✓ | ✓ |
| Memberships, packages, and credit packs | ✓ | ✓ | ✓ |
| Stripe Terminal (in-person) | ✓ | ✓ | ✓ |
| Gift cards | ✓ | ✓ | ✓ |
| Credit card pass-through fees | ✓ | ✓ | ✓ |
| POS | ✓ | ✓ | ✓ |
| Marketing & automation | |||
| Email automation | Basic | ✓ | ✓ |
| SMS automation | ✓ | ✓ | ✓ |
| AI content copilot | ✓ | ✓ | ✓ |
| Review automation | ✓ | ✓ | ✓ |
| Lead capture & nurture | ✓ | ✓ | ✓ |
| Custom milestones | — | ✓ | ✓ |
| Reporting & analytics | |||
| Basic dashboard | ✓ | ✓ | ✓ |
| Revenue reporting | ✓ | ✓ | ✓ |
| Payroll reporting | — | ✓ | ✓ |
| Advanced AI reporting | — | — | ✓ |
| Additional | |||
| API access | — | — | ✓ |
| Hourly staff management (clock in / out) | — | ✓ | ✓ |
| Support & onboarding | Email, 24 hr | Email & text | Premium + onboarding |
| Locations included | 1 | 1 | Up to 2 |
Need something custom? Talk to our team — we tailor plans to multi-location and franchise studios.
FAQ
Pricing questions, answered
Are there any contracts or long-term commitments?
No. All plans are month-to-month. We want to earn your business every month, not lock you in. You can cancel anytime.
What are my total costs? Are there hidden fees?
Your monthly subscription + Stripe's standard processing fees (2.9% + $0.30 per transaction). That's it. No setup fees, no onboarding fees, no marketplace commissions. The Starter plan has a 1% platform fee on payments; Studio and Growth have 0%.
Do you offer annual pricing?
Yes. Save approximately 15% by paying annually on any plan.
Can I change plans later?
Absolutely. Upgrade or downgrade anytime — changes take effect on your next billing cycle.
Do you help me migrate from another system?
Yes, we will help you fully migrate from any other system on all plans. This includes customer and payment data migration (if we're able to get your current payment processor to send the data over). We want to be sure you are successful as possible with our system!
Do you charge per staff member or per location?
No per-seat fees. Starter includes 1 staff account, Studio includes up to 10, and Growth includes unlimited. Growth supports up to 2 locations at one price; additional locations are +$129/mo.
How long does it take to switch from my current platform?
It depends on the amount of data we are migrating over. If you are starting from scratch, we can typically get you up and running in less than a week, including a brand new website. If you are migrating from another system, once we get all of the necessary data sent over, we can have you set up and live in less than a week.
Will my clients' credit cards transfer over?
Yes. We support PAN data transfers from most major platforms (Mindbody, WellnessLiving, Glofox, Momence, and others), so your members' stored payment methods carry over seamlessly. No disruption to recurring billing. However, if you are on a system like Vagaro that does not transfer credit card information, we can simply invite your clients to claim their account via email and re-enter their credit card information.
I'm stuck in a contract with my current provider. Can you still help?
Reach out to us. We can set you up with a demo account and plan your migration timeline so you're ready to go the day your contract ends. Many studios find the monthly savings with Zipper offset early termination fees within a few months.
Is the website really included? What's the catch?
No catch. Our goal is to make you successful so you stick around (since we don't do contracts). When we can help improve your online presence with a professional, conversion-optimized website, it will help you get more revenue in the door and continue using Zipper!
Can I use my own domain name?
Yes. We handle all DNS configuration and domain setup for you.
Can I edit my website after it's created?
Yes. You have full editing ability through our proprietary website builder. Create new pages with AI, edit content in a couple of clicks, and manage your website, without being a tech person.
Does Zipper support both classes AND appointments?
Yes, we support classes, appointments (privates, semis, duets, trios), one-off events (free and paid), multi-day programs and more.
Do you have a mobile app for my clients?
Every plan includes a branded mobile app that your clients add to their home screen. Available immediately with no setup fees, and it's always up to date.
Can I send emails and texts to my members?
Studio and Growth plans include email and SMS automation. Starter includes basic email workflows. Unlike some competitors, we don't charge per-message or require expensive add-ons.
What happens to my data? Is it secure?
Your data is yours. We use Stripe for PCI-compliant payment processing, and you can export your data anytime. We never sell your data or use it to compete with you (unlike platforms that run consumer marketplaces alongside their studio software).
What if Zipper isn't the right fit?
Since there are no contracts, you can leave anytime with a full data export. But we find that studios who switch to Zipper stay, because we're building the platform around what studio owners actually need, not what's most profitable for us.
Ready to go
See our all-in-one studio management system in action
Reach out today to request a free demo. We’ll tailor the walkthrough to your studio and show you what you’d save by switching.