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Social Media Management

Show up on social without spending hours on it

Marketing Copilot drafts branded posts for Facebook, Instagram, and LinkedIn — captions, photos, and schedule — in a few clicks. You review, approve, and stay top-of-mind for current and future members without a freelance retainer.

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  • ✓ AI-drafted posts for Facebook, Instagram, LinkedIn
  • ✓ Smart photo selection from your library
  • ✓ Approval queue and shared calendar
AI generation

Draft a week of posts in under five minutes

Tell Copilot what to post about — a new class, an instructor, a promo, an open house — and it generates captions tailored to each platform's tone. Different language for LinkedIn than Instagram. Different framing for Facebook than a story. You stay in control of what goes out.

  • Per-platform captions — same campaign, right tone for each.
  • Hashtags and mentions drafted automatically.
  • Edit, regenerate, or reject any post before it queues.
Generate posts
AI
Topic
Promote new Slow Flow class with Theo Park
IG · 1 min agoInstagram
Slow down with us. Theo Park brings calm, deep-stretch flow to Wednesday mornings — bring a mat, leave the rest.
#SlowFlow #YogaCommunity #SagePilates
FB · 1 min agoFacebook
New on our schedule: Slow Flow with Theo, every Wednesday at 7:30 AM. A great class for a calmer start to your day. Reserve your spot below.
LI · just nowLinkedIn
Adding Theo Park to our instructor team this month. 8 years of slow-flow yoga and a calm presence members ask about by name.
Connected platforms

Three platforms, one calendar

Connect Facebook, Instagram, and LinkedIn once. From then on, Copilot publishes the same campaign across whichever ones you select per post. No copy-pasting captions or fighting with three apps every Sunday night.

  • Facebook + Instagram via Meta connection.
  • LinkedIn for studios with B2B-adjacent audiences.
  • Per-post platform selection — push to all three or just one.
Connected accountsAll synced
Facebook
Connected · 1.2k followers
Live
Instagram
Connected · 4.8k followers
Live
LinkedIn
Connected · 320 followers
Live
Smart photo library

Photos that actually fit the post

Upload your photos once. Copilot scores each image for which posts it fits — a Reformer photo for a class announcement, a studio interior for an open house, a member group shot for a community post. No more sifting through 600 images for the right one.

  • Upload in batches — drag and drop hundreds at a time.
  • AI-tagged by class type, location, mood, instructor.
  • Per-post photo suggestions ranked by fit.
Photo library428 photos
98
92
85
74
61
52
✓ Top match: studio Reformer · 98% fit
Approval queue

Nothing posts without your sign-off

Generated posts land in an approval queue. Edit the caption, swap the photo, change the schedule, or reject the post. Approve when ready — Copilot publishes at the scheduled time and notifies you when it's live.

  • Per-post review with edit-in-place captions.
  • Rejection feedback trains future generations.
  • Approval shortcuts for studios that batch-approve weekly.
Up next this week2 awaiting
IG
Power Reformer is back this week — 6 AM Tuesdays at Riverside. Comment "BOOK" and we'll send the link.
Tue · 8:00 AM
Queued
FB
New on the schedule: Slow Flow with Theo. Tap the link to book your first class free.
Wed · 10:30 AM
Review
IG
Meet our newest instructor, Riley. She brings 12 years of Reformer experience to every class.
Thu · 5:00 PM
Approved
LI
How small fitness studios are using AI to grow without losing the personal touch.
Fri · 9:00 AM
Queued
Calendar view

A whole month, in one screen

See every scheduled post — across every platform — on one calendar. Drag to reschedule, click to edit, balance your week so the same class doesn't get featured three days running. Built for studio owners who plan their content alongside their class schedule.

  • Multi-platform overlay on a single calendar.
  • Drag to reschedule any pending post.
  • Campaign grouping for promotion-by-promotion planning.
May · Week 2
12 posts scheduled
Week
Mon
5
IG
Tue
6
IG FB
Wed
7
FB
Thu
8
IG
Fri
9
LI
Sat
10
IG
Sun
11
FB
Campaigns

Group posts into campaigns

Plan around marketing initiatives — Summer Promotion, Instructor Spotlights, Holiday Series — instead of post-by-post. Group related posts into a campaign, run them on a unified theme, and track engagement at the campaign level.

  • Group by theme — promotion, launch, season, event.
  • Campaign-level analytics across every connected platform.
  • AI auto-labeling for organizing existing content.
Active campaigns3 live
Summer Promotion
12 posts · 8 published · 4 queued
Instructor Spotlights
8 posts · 5 published · 3 queued
Holiday Series
5 posts · 0 published · 5 queued
Why Zipper

All of it. In one place. Built for studios.

Marketing Copilot draws from your Zipper class names, instructors, and brand — so the posts feel like your studio, not a generic template.

Built for fitness studios
Trained on the kind of posts that actually convert for studios — class announcements, instructor spotlights, promos.
Hours back every week
Drafting captions, sourcing photos, scheduling posts — all collapsed to a 5-minute weekly review.
Replaces the freelancer
No more $400/month social retainers. Bundled into your Zipper subscription.

Common questions

What is Marketing Copilot?
Marketing Copilot is your AI-powered social media team. It generates branded posts for Facebook, Instagram, and LinkedIn in a few clicks — saving you hours every week and the cost of hiring a social consultant.
Who is it for?
Studio owners who know they need consistent social media but don't have the time (or budget) to outsource it. If you've ever paid a freelancer hundreds of dollars a month to write your captions, this replaces that work.
What platforms does it support?
Facebook, Instagram, and LinkedIn. Connect each account once, and Copilot publishes the same campaign across whichever ones you select per post.
How does it generate content?
Tell Copilot what to post about — a new class, an instructor spotlight, a holiday promo. It drafts the captions, picks photos from your library, and tailors the post for each platform. You review, edit if you want, and approve.
Where do the photos come from?
Upload photos to your Zipper photo library. Copilot scores each image for which posts it fits best — a yoga photo for a yoga class post, a studio interior for an open house — so you don't have to dig through hundreds of files every week.
Can I review before posts go live?
Yes. Generated posts land in an approval queue. Edit the caption, swap the photo, change the schedule, or reject it entirely. Nothing posts until you approve.
How does scheduling work?
Pick a date and time per post, or let Copilot suggest a balanced calendar across the week. You can see everything that's queued in one calendar view.
Can I organize posts into campaigns?
Yes. Group posts by theme — Summer Promotion, Instructor Spotlights, Holiday Series — so you can plan around marketing initiatives instead of post-by-post.
Do I have to use Zipper for booking to use Marketing Copilot?
No. Marketing Copilot works whether or not you use Zipper for booking — though if you do, it can pull class names, instructor info, and schedule details automatically.
What about my blog?
Same engine. Generate blog posts that improve your local SEO, queue them for review, and publish to your Zipper website (or copy/paste them anywhere else).

See Marketing Copilot built for your studio

A 30-minute walkthrough is the fastest way to see what your social calendar will look like.

Book a Demo