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Fitness Studio Website Builder

Your website and scheduling system in the same platform

Every plan includes a real website — build it yourself in the drag-and-drop editor, or have our team design a custom branded site for you. Either way it’s the same connected site underneath: classes, appointments, events and purchase links are native, every form lands in your CRM, and every booking ties back to your schedule. No integrations to maintain.

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  • ✓ DIY builder, or a custom site we design for you
  • ✓ Your schedule, events and purchase links built in
  • ✓ Your own domain with free SSL
Two ways to get there

One connected website. Two ways to build it.

The bookings, checkout, forms and CRM work identically on both. What changes is how the site gets made — and how hands-on you want to be.

Included from Starter

Zipper Website Builder

Build it yourself, in an afternoon.

Drag-and-drop templates that already know your classes, events and pricing. Pick a template, swap the photos and copy, connect your domain and publish. Simple and clean by design — exactly what a new studio needs to start taking bookings.

  • Drag-and-drop editor with live preview
  • Templates built around a studio schedule
  • Edit it yourself, anytime
A studio website built with Zipper
A studio website built with Zipper
Studio plan and above

Zipper Pro

Custom designed and built for you.

Our design team builds you a custom branded site — modern interactive elements, fluid animation, and your branding carried through every page. You brief us, we build it, and we handle changes for you afterwards.

  • More design flexibility
  • Your branding throughout, built by our team
  • Done for you website updates
A studio website built with Zipper
A studio website built with Zipper
Custom domain

Your domain. Your brand.

Connect any domain you own. Zipper walks you through the DNS records, propagates within hours, and ships a free SSL certificate so the site loads with a green padlock from day one. No re-buying domains, no DNS consultant.

  • Bring your own domain — root, subdomain, or both.
  • Step-by-step DNS guidance with copy-paste records.
  • Free SSL renewed automatically.
Domain · midwestpilates.comVerified · SSL live
Status✓ Connected
DNS providerCloudflare
SSL certificateLet's Encrypt · auto-renew
Last verified12 minutes ago
DNS records
CNAMEwww → sites.zipper.app✓
A@ → 76.76.21.21✓
Booking built in

Integrated booking

Drop a Schedule block on the homepage. A "Book Now" button on a class detail page. A Product block on the memberships page. They pull live data from Zipper and let members book or buy without ever leaving your domain.

  • Live schedule updates instantly when you change classes.
  • Memberships, packs, drop-ins sold directly from the site.
  • Stripe checkout embedded — Apple Pay, Google Pay, saved cards.
Book a class · live3 of 12 left
6:00 AM
Power Reformer
with Mara · Riverside
7:30 AM
Slow Flow
with Theo · Riverside
9:00 AM
Foundations Pilates
with Riley · Northshore
Forms & lead capture

Forms that land in your CRM

Build any form in Zipper — contact, lead capture, intake, intro request — drop it on a page, and submissions land in your CRM as leads. Wire an automation to send a welcome email, tag the lead, and notify the front desk in one move.

  • Drag a Form block onto any page.
  • Submissions become leads in your sales pipeline.
  • Automations attached for instant follow-up.
Lead form previewLive
Try a free intro class
First class on us. We'll match you to a class that fits.
Cara Hill
cara@email.com
Building a regular Pilates practice…
Custom HTML

Embed anything else too

Got a third-party widget? Testimonials from Senja, a YouTube playlist, an affiliate banner — drop a Custom HTML block, paste the snippet, and it renders live on your published site. The editor preview hides it for performance — you'll see it once you publish.

  • Paste any snippet — embeds, scripts, iframes.
  • Per-page placement for maximum flexibility.
  • Doesn't break the editor — renders only on the live site.
Custom HTMLSnippet
<div class="senja-embedded-widget"
  data-id="abc123"></div>
<script src="https://widget.senja.io/loader.js"></script>
Live preview
"This studio changed my back forever." — Cara H. ★★★★★
Why Zipper

Fitness studio management software, with a website built in

Most studio platforms make you bolt on a separate website builder. Zipper is fitness studio management software with the website built in — booking, products, forms, and CRM all wired in by default, so your site actually drives revenue, not just looks pretty.

Built for booking
Class booking, product checkout, lead forms — all native, all live, all tied to your roster.
Fast Core Web Vitals
Optimized images, minimal JS, fast first paint — the things Google uses to rank you.
One platform, one bill
Site, booking, payments, CRM — all under one subscription, no integrations to maintain.

Common questions

Do I need to know how to build websites?
No. On the Zipper Website Builder it's drag-and-drop blocks, in-place editing, and a clear preview before publish — most studio owners have a working site in an afternoon. And on the Studio plan and above you don't build it at all: our team designs and builds a custom branded site for you.
Do I have to use a Zipper site?
No, you can embed Zipper functionality on any modern site builder: Squarespace, Wordpress, Webflow etc. This option is great if you already have a website you love, work with a marketing agency, or need advanced web design features.
How can I make changes to my Zipper website?
If using the Zipper Website Builder, you can make changes yourself anytime through your Zipper account. If using a Zipper Pro site, you'll email websites@joinzipper.com with your changes and they will be updated within 24 hours.
Is this just a website builder, or full studio management software?
Both. Zipper is fitness studio management software with a website built in — booking, payments, CRM, automations, marketing, and the website all live under one login and one bill. You don't pick between studio software and a website builder; you get both, wired together by default.
Can I use Zipper as a website only, without the studio software?
Technically yes, but you'd be leaving most of the value on the table. The reason a fitness studio website builder from Zipper outperforms a generic Squarespace or Wix site is that booking, checkout, and lead forms are native — built on the same platform that runs your studio. If you only want a static brochure site, a generic builder is fine.
Can I use my own domain?
Yes. Connect any domain you own — yourstudio.com, joinmystudio.com, anything. Zipper walks you through DNS setup; once propagated, your site lives at your URL with a free SSL certificate.
Is class booking built in?
Yes. Drop a Schedule block, a Class Detail block, or a "Book Now" button on any page and it pulls from your live Zipper schedule. Members book without leaving your domain.
Can I add forms?
Yes. Build any form in Zipper (lead form, contact form, intake form), drop a Form block on the page, and submissions land in your CRM with optional automations attached.
Can I publish a blog?
Yes. Built-in blog with categories, tags, and SEO meta. AI-assisted draft generation through Marketing Copilot if you want to publish consistently without writing every post from scratch.
Can I embed third-party widgets?
Yes. The Custom HTML block accepts any third-party snippet — testimonial widgets, reservation tools, video players, anything you can paste from a vendor.
Do I get analytics?
Yes. Add your Google Analytics tag once and every page is tracked. There's also a built-in dashboard for page views, top pages, conversion to booking, and form submissions.
How fast does it load?
Built for speed — image optimization (AVIF/WebP), lazy loading, lightweight CSS. The site renders fast enough that Google's Core Web Vitals like it, which helps with search ranking.

See the fitness studio website builder built into your studio software

A 30-minute walkthrough is the fastest way to see how the website, booking, and CRM work as one platform.

Book a Demo