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How Email Subscribing and Unsubscribing Works

Zipper includes built-in email subscription management to help you stay compliant with email regulations and respect your customers' preferences. This article explains how subscribing and unsubscribing works for both you and your customers.

Every marketing email sent through Zipper automatically includes an unsubscribe link — no manual action needed. This ensures compliance with CAN-SPAM, GDPR, CASL, and other regional regulations.

When a recipient clicks the link, they’re confirmed as unsubscribed and will no longer receive marketing emails from your organization.

Viewing Unsubscribed Contacts

  1. Go to Marketing > Email and select Contact Lists
  2. Select a contact list
  3. Click the Unsubscribed contacts tab

When Building Campaigns

Unsubscribed contacts are automatically excluded from campaigns — you don’t need to filter them manually.

Tips

  • Never manually re-add someone who has unsubscribed.
  • A high unsubscribe rate may indicate your emails aren’t resonating — consider segmenting your lists and sending more targeted content.

Troubleshooting

Customer still receiving emails after unsubscribing? Check their profile to confirm the unsubscribe was recorded. Emails already queued before the unsubscribe may still deliver.

Customer wants to unsubscribe from marketing but keep appointment reminders? Direct them to their notification preferences in the customer dashboard.

Need a hand?

Email our team at support@joinzipper.com and we'll usually reply within a few hours.

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