New in Zipper: less list maintenance, more flexible memberships
Dynamic audiences, rolling-day billing, and class-pack expiration from first attendance make studio management fit real client behavior.
You have already seen the October 6 announcement, and the October 15 feature tour shows our new booking and setup tools. Here are the other changes worth a closer look from this release period.
Stop rebuilding the same audience
Dynamic contact lists let you save the rules behind an audience instead of maintaining a set of names. That could mean clients with a selected product, customers with a particular CRM tag, or people associated with a class session.
Zipper checks those rules when the email or SMS sends. A scheduled email can reflect who qualifies then, rather than a list that went stale after you scheduled it.
Sell the membership cadence you mean
Every 30 days and every calendar month are different promises. A custom rolling-day billing option lets you offer the interval that matches your membership, alongside the existing renewal choices.
For one-time class packs, you can also begin the expiration clock at the first eligible attended class. Buying ahead does not have to mean using up validity before the client has visited.
The new minimum-term setting adds a separate control over customer self-cancellation, while staff can still handle exceptions.
Explore the membership and pack changes.
See attendance in the right context
Classes, multi-session programs, standalone events, and appointments now have clearer attendance reporting, including breakdown and summary views. You can examine the individual visits or review the larger pattern without mixing very different offerings together.
A monthly class attendance report also helps surface missing check-ins, so a reporting question can lead to a concrete front-desk follow-up.
A smoother path through the everyday work
This period also improves credit selection, recurring appointment extensions, substitution reminders, free checkout, and waitlist promotion. They are the kinds of changes that keep a routine task from turning into a support conversation.
