case study

The CS Fit Pilates moved from Wix + Glofox to Zipper's All-in-one Platform

Cara launched a new Zipper website and saw her Google ranking skyrocket, showing up for terms like "Pilates in Bergen County" and high-quality leads 10x, then migrating from Glofox to Zipper's studio management to solve operational challenges

Visit website

Cara Schroter

Owner, The CS Fit Pilates

You guys have made me feel like I have a marketing department. You guys genuinely care about my vision and the growth of CS Fit Pilates. You are so responsive and accommodating, the easiest company to work with hands down and the cherry on top is the Zipper method actually works! The traffic that has been driven to our website, the leads that have come in has been overwhelming at times (in the best way). I can’t thank you enough and looking forward to continue to grow with you guys! Now to have everything in one place is a game-changer! We're so excited to have moved from Glofox to Zipper for booking. Truly the missing piece to the puzzle that I desperately needed!

Introduction

CS Fit Pilates is a 3 location, small group Pilates Studio in Bergen County, NJ, led by Cara Schroter. They have studios in Wyckoff, Allendale, and Ho-Ho-Kus.

Industry

Pilates Studio

Company

The CS Fit Pilates moved from Wix + Glofox to Zipper's All-in-one Platform

Services

Website redesign
SEO improvements and lead gen
Complete studio management platform migration

Problem

Cara and The CS Fit Pilates faced multiple challenges that were limiting her studio's growth:

Marketing & Online Presence (Wix):

Extremely busy schedule with no time to learn website building, SEO management, or lead optimization
Didn't want to pay thousands of dollars and wait months for a marketing agency
Existing Wix website wasn't ranking for key terms like "Pilates in Bergen County"
Poor online presence was directly affecting her ability to grow the studio

Studio Management & Operations (Glofox):

Struggling with Glofox's limitations for day-to-day studio operations
Instructors couldn't manage their own private session calendars, creating administrative burden
Difficulty performing simple studio management tasks that should be straightforward
Managing two separate platforms (Wix + Glofox) was inefficient and time-consuming

Solution

Website & SEO Transformation: Zipper's done-for-you websites and automated SEO helped Cara launch a new, modern website in days, not months. Cara spent just 10 minutes sharing business information and providing photos, and Zipper handled the rest.

The process was streamlined:

First version draft delivered in 24 hours
Cara provided feedback for improvements
Ready to launch after one cycle of changes

Behind the scenes, Zipper used AI to:

Analyze competitor Google rankings
Develop a targeted keyword strategy for thecsfit.com
Implement conversion optimization strategies from analyzing 100+ fitness websites
Ensure maximum lead conversion likelihood for website visitors

Complete Platform Consolidation: Beyond the website transformation, Zipper eliminated the need for multiple platforms by replacing both Wix and Glofox with one integrated solution:

Migrated from separate Wix (website) + Glofox (studio management) to unified Zipper platform
Everything now consolidated into one place for maximum efficiency
Instructor-friendly private session calendar management
Streamlined operations eliminating platform switching and data silos

‍

Result

Marketing & Lead Generation:

15+ net-new leads per week through the website (4 months post-launch)
Dozens of new high-value clients acquired
Mid 5-figures of new revenue generated
10x+ ROI on marketing investment

Operational Improvements:

Successfully consolidated from Wix + Glofox to Zipper's all-in-one platform
Instructors now independently manage their private session calendars
Everything in one place - no more switching between website and studio management platforms
Improved overall business efficiency and eliminated platform management overhead

Additional Platform Benefits:

Active use of Zipper's Lead Management board preventing leads from slipping through cracks
Regular Zipper Newsletter campaigns keeping clients engaged
Ongoing collaboration with Zipper team for platform enhancements