One Gym, Two Owners, Too Many Logins: How RockFit Simplified on Zipper

RockFit never closes. The doors in Rockford, Michigan are open around the clock, which means members come and go on their own schedules — early risers, night-shift workers, trail runners squeezing in a session before the sun. But the business behind those doors runs on two people: owners Tarryn and Jordan. And for a two-person team, every hour spent wrestling with software is an hour not spent with members.

For a while, there was a lot of wrestling.

Two owners, two platforms

RockFit is the kind of place that’s easy to root for: a 24/7 gym paired with personalized trail-run coaching, built around an inclusive, evidence-based approach that meets people wherever they are — first-timers and seasoned athletes alike. It’s a community operation in a small Michigan town, and Tarryn and Jordan run nearly all of it themselves.

The problem wasn’t the gym. It was the stack holding it together. Gym management lived in Glofox. The website lived in Hibu, on a separate login and a separate platform. Social media meant yet another set of tools. Three systems, none of them talking to each other, and two owners caught in the middle switching between them all day long.

The cracks showed in the usual places. Member information sat siloed in one platform while website leads piled up in another, never flowing into the gym’s operations, so prospects slipped away unseen. Glofox’s workflows made routine tasks more complicated than they needed to be, and its customization couldn’t quite bend to how RockFit actually ran. When something needed fixing, support was slow, and with multiple vendors in the mix, there was never a single number to call. The website was worst of all: editing it through Hibu was painful enough that updates got put off, which for a small gym trying to market itself is a real cost.

None of it was catastrophic on its own. Together, it added up to a business quietly paying a tax in time — the one thing a two-owner operation can least afford to lose.

One system instead of three

RockFit consolidated everything onto Zipper. One platform took over what Glofox, Hibu, and the scattered social tools had been doing separately.

The migration moved member records, class schedules, and payment history off Glofox, rebuilt the website to replace Hibu, and set up automated social tools in the same system — with staff trained on the unified platform and a single point of contact for anything that came up afterward. What had been three logins became one dashboard, built to be learned quickly rather than endured.

The most immediate win was the simplest kind: RockFit’s software costs dropped about 20% once the redundant subscriptions collapsed into a single platform.

Paying one vendor instead of several is cheaper on its face — and cheaper still when you count the hours no longer lost to switching tabs and re-entering the same data twice.

Marketing they can actually run

The change that Tarryn felt most, though, was in how easy the business became to promote.

With the website living inside the same platform as everything else, edits that used to mean logging into Hibu and fighting the design tools became straightforward — quick updates a busy owner can make between coaching sessions. Zipper’s marketing tools turned social media from a separate chore into part of the workflow, with automated content and scheduling keeping RockFit’s presence consistent without constant manual effort. And because leads captured on the site now feed directly into the gym’s operations, a prospect who fills out a form on the website doesn’t vanish into a disconnected inbox — they land where Tarryn and Jordan can actually follow up.

For a small gym competing for attention in its town, marketing that’s easy to keep up with isn’t a nice-to-have. It’s how the doors stay busy.

Back to the members

What consolidation ultimately bought RockFit was focus. With one platform instead of three, the owners spend their time on the gym floor and the coaching trails instead of on vendor management and login juggling. Support, when it’s needed, comes fast from a single team that keeps improving the product rather than passing the buck.

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RockFit is a 24/7 fitness center and trail-run coaching studio in Rockford, Michigan. It runs gym management, payments, its website, lead capture, and marketing on Zipper.

Running your business across Glofox, a separate website builder, and a pile of social tools? See how Zipper brings it into one platform — or book a demo and we’ll walk through your exact workflows.