New Features (1/18/26): Pass-through Processing Fees, Automations & Sales Funnels

Hi there! We've shipped some powerful new features to help you run your business smarter and save time on day-to-day operations. Here's what's new:

💳 Pass-On Fee Options

Take control of payment processing costs with flexible fee management options.

What's New

• Optionally pass Stripe processing fees to customers at checkout
• Enable pass-on fees for specific products, memberships, or appointment types
• Customers see any additional fees clearly before completing payment
• Set your strategy at the organization level or customize per product
• Make 3-3.5% more revenue per transaction

Why This Matters

Payment processing fees can add up. Now you have the flexibility to absorb them, pass them on, or find the right balance - all while keeping pricing transparent for customers.

⚡Automations & Lead Funnels

Convert more leads into customers with powerful automation workflows.

What's New

• Improve visual automation and lead funnel builder
• Multi-step workflows combining email, SMS, delays, and conditional logic
• Automatically start nurturing when leads submit inquiry forms
• Track engagement and prioritize your hottest leads
• See exactly where leads convert or drop off in your funnel

New Lead Welcome

• Auto-send intro emails when someone fills out an inquiry form

Trial-to-Paid

• Nurture trial customers to convert to full memberships

Win-Back

• Re-engage customers who haven't booked in a while

Milestones

• Automatically celebrate birthdays and achievements

Why This Matters

Most wellness businesses lose leads because they don't have time to follow up consistently. Automations handle it for you - sending the right message at the right time.

In our next iteration, you will have the ability to select a best-practice automation from our template library, have AI customize the content, and publish!

🤖 AI Help Desk & Quick Actions

Meet your new AI-powered assistant, built right into your dashboard.

What's New

• Get quick access to answers about the Zipper product, onboarding, and setup
• 24/7 availability without waiting for support
• Quickly access common actions from anywhere in the app

Why This Matters

Take actions in fewer clicks and get faster answers to your questions.

In our next iteration, you will be able to ask questions about your business directly to a AI Help.

For example, who are my best customers? What birthdays are this month? What class has the most attendees in the past 6 weeks? No more clicking around dashboard and manually crunching data to answer questions about your business.

This will be the future of studio management 🚀

Pass-on fees: Organization Management → Payment Settings

AI Help Desk: Click the help icon or press ? anywhere

Automations: Marketing → Automations → Create New