New Features (1/18/26): Pass-through Processing Fees, Automations & Sales Funnels
New feature releases Jan 18, 2026, include improved automations and lead funnels, and easy processing fee pass-throughs.
Hi there! We’ve shipped some powerful new features to help you run your business smarter and save time on day-to-day operations. Here’s what’s new:
💳 Pass-On Fee Options
Take control of payment processing costs with flexible fee management options.
What’s New
- Optionally pass Stripe processing fees to customers at checkout
- Enable pass-on fees for specific products, memberships, or appointment types
- Customers see any additional fees clearly before completing payment
- Set your strategy at the organization level or customize per product
- Make 3-3.5% more revenue per transaction
Why This Matters
Payment processing fees can add up. Now you have the flexibility to absorb them, pass them on, or find the right balance — all while keeping pricing transparent for customers.
⚡ Automations & Lead Funnels
Convert more leads into customers with powerful automation workflows.
What’s New
- Improved visual automation and lead funnel builder
- Multi-step workflows combining email, SMS, delays, and conditional logic
- Automatically start nurturing when leads submit inquiry forms
- Track engagement and prioritize your hottest leads
- See exactly where leads convert or drop off in your funnel
New Lead Welcome
- Auto-send intro emails when someone fills out an inquiry form
Trial-to-Paid
- Nurture trial customers to convert to full memberships
Win-Back
- Re-engage customers who haven’t booked in a while
Milestones
- Automatically celebrate birthdays and achievements
Why This Matters
Most wellness businesses lose leads because they don’t have time to follow up consistently. Automations handle it for you — sending the right message at the right time.
In our next iteration, you will have the ability to select a best-practice automation from our template library, have AI customize the content, and publish!
🤖 AI Help Desk & Quick Actions
Meet your new AI-powered assistant, built right into your dashboard.
What’s New
- Get quick access to answers about the Zipper product, onboarding, and setup
- 24/7 availability without waiting for support
- Quickly access common actions from anywhere in the app
Why This Matters
Take actions in fewer clicks and get faster answers to your questions.
In our next iteration, you will be able to ask questions about your business directly to AI Help.
For example, who are my best customers? What birthdays are this month? What class has the most attendees in the past 6 weeks? No more clicking around the dashboard and manually crunching data to answer questions about your business.
This will be the future of studio management 🚀
Where to find each feature
- Pass-on fees: Organization Management → Payment Settings
- AI Help Desk: Click the help icon or press
?anywhere - Automations: Marketing → Automations → Create New
Ready to put these new tools to work? Request a demo or check out our automations feature page.