How Email Unsubscribe Links Work

Every marketing email sent to real recipients automatically includes an unsubscribe link and tracking pixel in the footer — no setup needed. This ensures compliance with CAN-SPAM and GDPR.

Why Test Emails Don’t Have Unsubscribe Links

Test emails omit the unsubscribe link and tracking pixel intentionally: they aren’t tied to a real recipient record, so there’s no subscription to manage. When you send the real campaign, all recipients receive the link automatically.

What Happens When Someone Unsubscribes

1. Recipient clicks the unsubscribe link and is taken to a confirmation page
2. Their email preferences are updated — no more marketing emails from your organization
3. They remain in your customer list and can still receive transactional emails (receipts, confirmations)
4. They can re-subscribe through the customer app

Where to See Unsubscribed Contacts

Go to Marketing > Email, select a contact list, and use the Unsubscribed contacts tab to filter by email subscription status.

Best Practices

• Never remove the footer section from email templates (it contains the unsubscribe link)
• Don’t re-add unsubscribed contacts to mailing lists without their consent

---

Need a hand?

Email our team at support@joinzipper.com and we'll usually reply within a few hours.

Was this article helpful?

Yes No