Intro Offer ROI Calculator

🎁 Your Intro Offer

Intro price ⓘWhat you charge for the intro itself — the $39-for-two-weeks or $49-first-month deal. This is paid customer acquisition, not a discount.

Conversion rate ⓘThe % of intro sign-ups who become paying members. Be honest — most owners overestimate this 2–3x. ≥30% is healthy, <20% means you're buying tire-kickers.

💎 Member Value

Average monthly membership ⓘWhat a converted member pays per month — your standard recurring rate. This drives the lifetime value calc.

Average member tenure ⓘHow many months a typical member sticks around before churning. Monthly × tenure = lifetime value (LTV).

Cost to deliver the intro ⓘWhat it costs you to put those intro classes on the floor — instructor pay + overhead for the sessions they'll actually attend.

📈 Your Intro Offer ROI

Profit Per Intro Sign-Up

+$284

each intro sign-up returns this over their lifetime

The Math

Member LTV (monthly × tenure)$1,260

Revenue per intro sign-up$354

Less: intro delivery cost-$60

Profit per intro sign-up+$294

Break-even conversion rate5%

Your conversion rate25%

✅

Your intro offer pays for itself

At 25% conversion you're 5x above break-even — every intro sign-up is profitable. The economics work because the back half (conversion) is built. Keep it.

💡 What To Do Next

🎯

Break-even conversion

💰

100 intros / yr returns

+$29k

⚡

Each +5% conversion adds

+$6.3k

Build the back half that makes intros convert.

The economics only work if conversion is the default — auto-roll to membership, the conversation at visit 3, the win-back sequence. Zipper automates the entire intro-to-member funnel.

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Is Your Intro Offer Buying Tire-Kickers?